10 Inbound Marketing Truths You Must Know Right Now!
10 Inbound marketing best practices that can potentially transform your content marketing, generate leads, and maximize conversions.
Every relation starts with a conversation.
Every deal starts with a conversation
Every solution starts with a conversation
Everything starts with a conversation
I did not say this. Drift says this. What does Drift do? They connect.
Yes, they connect.
Drift connects buyers with sellers and empowers experiences everyone loves.
Wait, this is not a promotion post. I brought up Drift because they became successful mainly through their inbound marketing efforts.
Now you might have understood, why as a B2B Business, you will need a strong inbound marketing strategy to generate leads and maximize conversions.
Let us have a quick rundown of —
What is Inbound Marketing?
Inbound marketing is a customer-focused approach that drives the prospects to the business through relevant and helpful content rather than interruptive advertising.
Inbound marketing helps build trust and credibility, leading to increased brand awareness and business growth.
Being said, there are some unknown truths that you should know to lead your path in your Inbound marketing strategy.
Truth -1 — Word of Mouth is the best inbound marketing strategy!
Word of Mouth marketing is considered the best inbound marketing strategy because it leverages the power of personal recommendations from friends, family, and satisfied customers to promote a brand.
This type of marketing is highly effective because it is based on trust and credibility, as people are more likely to believe and act on the recommendations of someone they know.
To put in numbers
- 92% believe in brand recommendations from friends rather than ads.
- WOM generates 2X more sales than paid ads.
Truth — 2 — The more landing pages, the more leads you may get!
By creating multiple landing pages, each focused on a specific product, service, or target audience; businesses can increase their chances of attracting and converting more leads.
However, it’s important to note that the quality of the landing pages and the relevance of the offer to the target audience are also critical factors in generating leads.
Truth-3-Do not try to convert your prospects. Nurture them.
when a prospect reach you by saying — “I want this product,” after traveling through your user journey-based content marketing, you can talk business.
But if your prospect just clicked your CTA without much research or not traveling your user journey, all you need to know is what your prospects want.
If your business prospect needs more information — redirect them to your blog page or suggest your business ebook.
If they are confused, prescribe the best solution without pushing the product.
Truth — 4 — Do not Call to Action. Call to Admiration.
Your business prospect should warmly approve the product rather than you pushing your prospect to buy the product.
How to do it?
Organically. There is no shortcut for this!
When you know that a person or individual trusts you, you do not need to call him for action.
Go for Personalized CTAs, which will help you convert 202% better than conventional CTAs
Truth — 5 — Explain the “why.” “How” will follow!
To put in other words,
Do not explain the features your product will provide to the client. Rather explain why your product is framed, what purpose it serves to the client, and why your client should choose your product (benefits).
Truth-6 — Do not convince. Persuade.
“Convince” refers to the act of providing evidence or arguments that make someone believe in a certain idea or course of action. For example, you can convince someone of the value of a product or service by presenting data, testimonials, or other proof of its effectiveness.
“Persuade” refers to the act of using influence or persuasion to convince someone to take a particular action. Persuasion involves using techniques such as emotional appeals, storytelling, or other means to motivate someone to take a certain action, even if they may not fully agree with the idea or believe in it.
While both can be used in inbound marketing strategies, persuasion works more effectively than the former one.
Truth — 7 — Attract. Engage. Delight
The “Attract, Engage, Delight” cycle is a key concept in inbound marketing that describes the process of attracting, engaging and delighting potential customers with relevant and valuable content.
- Attract: The goal is to attract the right people to your site and create an opportunity for them to engage with your brand. Creating unique and high-value content by adopting SEO best practices will help you attract the right audience.
- Engage: Once visitors are on your site, the goal is to engage them with valuable and relevant content that meets their needs and interests. This could include blog posts, e-books, webinars, and other forms of content that educate and inform visitors and keep them engaged with your brand.
- Delight: The final step in the cycle is to delight visitors and turn them into loyal customers. This could include personalized follow-up, ongoing education, and other forms of content that help customers succeed and remain engaged with your brand over time.
The “Attract, Engage, Delight” cycle is a continuous loop that helps businesses build long-term relationships with customers and drive business growth through inbound marketing. By focusing on attracting the right visitors, and engaging them.
Truth — 8- Tell stories. Not stats.
People love stories. It engages better than statistics.
I am not saying that statistics will not connect people. It will.
But it will not stick to mind like “stories.”
People love stories because they are a natural and powerful way to connect with others and make sense of the world. Stories have the ability to evoke emotions, transport us to different times and places, and help us understand complex ideas and concepts in a way that is relatable and memorable.
Read more about how emotions can help succeed in content marketing in this blog
Truth — 9 — Infuse Trust.
The above-mentioned pointers — 6, 7, and 8 will help you how to infuse trust with your clients and move them from mind-wandering prospects to stronghold long-term clients.
Truth- 10 — Connect
Always find ways to connect with your target audience. Be consistent by providing valuable information to your prospects regularly.
Connect through various ways — Apart from social media, you can conduct events, webinars, free consultations, giveaways of your B2B product, etc.
Finally, to conclude, remember this!
“Content marketing is not just about creating and distributing content, but about delivering a consistent and compelling experience for your target audience.”
Inbound marketing strategies vary from business to business. Talk to your content strategist before applying your inbound marketing techniques.
If you want a free consultation, You can message me too! I am on a mission to make content as a business asset.
